Well, we couldn’t really escape it! We, like the rest of the world, are becoming increasingly aware of these networks’ outreach and have decided to assess its potentials, which we understand are enormous and worth exploring.

And the choice is a difficult one. There are endless social media tools available out there that we can all benefit from.

Being a company focused on luxury real estate, connected with several international networks, tools like Twitter and Facebook are a great way to communicate with those partners.

Twitter’s microblogging, for example, can be a great marketing tool. Many real estates use it to promote listings. With Facebook you may launch a topic for discussion with your network partners, where everyone can join in, make suggestions and who knows help you solve a problem or clear a doubt much faster than before.

But these are merely two of the tools available and those in the industry really need to have a look at the offer and determine which one, or which ones will benefit them the most.

At IRG we have decided to give Twitter and Facebook a go. Though taking baby steps still, we are determined to find out how far these two can take us.

You can follow us on Twitter on http://twitter.com/IRGIntlRG or join IRG International Realty Group on Facebook.